Visual Communicator | Print, Marketing & Brand | Aspiring Web Developer
About Me
I’m a graphic designer and marketing specialist based in Arizona with over a decade of experience creating print materials, brand assets, and promotional campaigns. My work blends thoughtful design with practical marketing strategy. I believe effective marketing design is the true marriage of analysis and creativity and strive for my work to impactful, driving brand growth, customer engagement and measurable results.
Skills & Experience
DESIGN
- Adobe Suite (Photoshop, Illustrator, Indesign, AfterEffects & Premiere Pro) Figma, Canva, CorelDRAW, Affinity Designer, Cinema 4D, Inkscap, Sketch, Blender, GIMP, WordPress
MARKETING & ANALYSIS
- HubSpot, Monday.com, Salesforce (Sales Cloud), Zoho, Microsoft Dynamics, SharePoint, Infusionsoft, Hootsuite, Shopify, WooCommerce, Mailchimp, Google Analytics, Search Console, SEMrush, MOZ,
CODING & DEVELOPING
- HTML, CSS, Javascript, PHP, MySQL, React, GSAP, API Integration
EXPERIENCE
- MI-POD, MARKETING DESIGNER
- Implemented A/B-tested email campaigns, increasing open and click-through rates by 22%
- Led customer retention and win-back campaigns to support B2B lead generation
- Created and maintained brand guidelines across packaging, web, and print collateral
- Executed geo-targeted promotions to increase relevance and regional engagement
- Developed and deployed multi-channel marketing strategies across email, social media, and web content
- LESLIES, INC, GRAPHIC DESIGNER
- Led a cross-functional team of designers, writers, and marketing staff to execute cohesive brand-aligned campaigns
- Developed and maintained branding standards for newly acquired and existing product lines
- Directed and proofed marketing copy for digital and print assets, ensuring clarity and consistency
- Created POS materials and promotional collateral for retail vendors, tradeshows, and in-store displays
- Supported email marketing efforts by designing dynamically inserted product ads and implementing A/B tests
- Collaborated on the acquisition and branding of an eCommerce domain for B2C sales initiatives
- ASSOCIATED RETINA CONSULTANTS, MARKETING MANAGER
- Oversaw the marketing team and budget, aligning creative output with strategic goals
- Designed both print and digital advertisements to support outreach, patient education, and physician engagement
- Implemented data-driven strategies to expand the referral network and improve physician partnerships
- Coordinated and managed events for referring physicians and staff to strengthen professional relationships
- Developed KPI and performance reports, presenting marketing insights and campaign results to leadership
